branded

branded's a dumping ground for spectacular examples of really good and really bad adversiting, and why I think they're important.

Tuesday, September 20, 2005

Seasonale

Newsflash: There may, after all, be a god.

I just saw the coolest product ever on TV. It's someone responding for once to what consumers want from a product and how they actually use it.

Ladies and Gentlemen, I present to you Seasonale. Link.

It's birth control. It's the pill. Now, I can't take the pill, the estrogen level's too high and I don't have a regular enough schedule. I'm on the patch, which is cool, but a pink colored patch on my black ass looks stupid. I'm wandering. Back to the topic.

What's special about this pill is that it comes with a three month supply. That's three months on the pill, one week off. That means four periods a year. A year!


Like I said, coolest product ever.

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