branded

branded's a dumping ground for spectacular examples of really good and really bad adversiting, and why I think they're important.

Tuesday, August 16, 2005

Rocky Horror and Abercormbie and Fitch

Watching Rocky Horror with John and Nathan(virgin!) There's an example of failed branding. w00t fanbase!

I've been disturbed by a recent trend in mall advertising. Maybe it's just in San Jose, maybe I just didn't notice this before, but it makes me feel dirty. It's half-nude models in front certain stores. Like Abercrombie, a company being sued for unfair promotion practices and it's tendancy to overlook the not-so-pretty people for promotion. Personally, I think it's creepy and sad that they can find people to play a combination wal-mart greeter and window dressing. (da da da...I'm just a sweet transvestite!...)

Of course, trying to muster outrage at the dehumanising exploitation of another human being's sexuality while watching Rocky Horror is both difficult and confusing.


More later. I'm going to try to get some pics of the beefcake.

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