Genesis

In the begining, there was Taco Bell.

I must have missed the memo that went out, annoucing that from now on smart-ass will be considered a major marketing tactic.

Have you seen the Taco Bell sauce packets? They caught me by surprise one drunken satuday night. (Corporate tacos make good hangover cures.) There I was, wallowing the low-level aggravation of dealing with customers and employees at a fast fod joint, when this small orange packet of mediocre hot sauce unexpectedly makes me laugh. I can't remember now what it said, but I do remember making the effort to go back to Taco Bell every once in a while to see what the new packets said.

Silly, huh?

Then there's Burger King. The wrappers on the double cheesburger, the back of the box of onion rings. It's really cute, smart(-ish) stuff.

So that's what this blog is about. Or, going to be about. branding as I see it, both good and bad.